The Executive Board

Marzin R Shroff, CEO

A Chartered Marketer from the Chartered Institute of Marketing, UK, and armed with an MBA in Marketing, Marzin started his career as a Brand Manager at Eureka Forbes. Subsequently, he has been associated with, consulted, and trained a number of well-known companies. In a career spanning over 25 years, Marzin has acquired multi-dimensional experience in Direct Selling, Digital, Advertising, Strategy, Luxury Branding, International Liaison & Corporate Communications. His association with Eureka Forbes has been for the last 24 years. He has been rated among the Top 50 Chief Marketing Officers in India to have adopted Technology to enhance Customer Experience and engage with the Market to drive business results (Rated by IBM and Paul Writer).

Urs Meier, CFO

Urs Meier has been a Member of the Lux International Executive Board since 2005. He joined Lux International after having been in leading management positions for over 15 years in the European consumer products industry, in the convenience store business, in press distribution and consumer imaging. He has a wide experience in the financial management of companies and in Supply Chain Management. He has been involved in numerous M&A projects, in restructurings, investments and divestments of business entities around the world, taking care of commercial, financial and tax aspects of such transactions. He holds a Federal Degree as Chartered Accountant/Controller. Further he graduated the “Program for Executive Development” of the IMD Lausanne/Switzerland. Mr Meier is a Swiss citizen. He is married, father of two children and lives in Siglistorf (AG), Switzerland.

Christian Beck, Vice President

Has become a member of the Executive Board in 2016 and is the Head of Group Sales Marketing and Digital. He graduated from the Ecole superieure des sciences commerciales in Angers and has an MA in Economics. Mr Beck worked many years in leading management positions in well-known international retail groups among which Cora in France and Auchan in Hungary. In his last function of CEO of Rewe Romania, he managed a team of 3’200 people through 10 direct reports for a turnover of 500 Million Euro. Mr Beck is a French citizen. He is married, has two children and lives in Zurich, Switzerland.

Stefan Bucher, Chief Technical Officer

has become a member of the Executive Board in April 2012. Mr Bucher has joined Lux International more than 10 years ago and has been leading a process of highest strategic importance where Lux International subsequently innovated and renewed its complete healthy home product range. Mr Bucher has been the driving person in the developing and manufacturing of the Lux Intelligence, our groups principal product, which is widely recognised as one of the world's best cleaning systems. Mr Bucher is a Swiss citizen and lives in Zurich, Switzerland.



The Board of Directors

Suresh Goklaney, Vice Chairman

has become Vice Chairman of the Board of Directors in 2013. Mr Goklaney is the Executive Vice Chairman and CEO of Eureka Forbes, the largest direct sales company in India and Vice Chairman of the Forbes Lux Group Switzerland. Mr Goklaney is an Indian citizen. He is father of two children and lives in Mumbai, India.

Rüdiger Giebel, Member of the Board

Has been a member of the Board of Directors since 1998. After completing his MBA at the University of St Gallen for Economics and Social Science in Switzerland, Mr Giebel took over several leading management positions in consulting, logistics, retail  and advertising collecting a vast and manifold experience. Mr Giebel started his career in direct sales in 1986 as Member of the Executive Management Board of AMC International and joined Lux International since its foundation in 1998. Rüdiger Giebel is a Swiss citizen. He is married and lives in Zürich, Switzerland.

Jimmy Parakh, Member of the Board

Has become member of the Board of Directors in 2013. Mr Parakh holds an Honours Bachelor of Commerce and is a Fellow member of the Institute of Chartered Accountants of India. He has 35 experience in financial structuring, turnarounds and equity/debt raising coupled with very strong relationship with bankers, investors and key decision makers. Jimmy Parakh has a rich track record in business growth and incubation of new ventures. Mr Parakh is an Indian citizen. He is married father of two children and lives in Mumbai, India.

Eddie Poonawala, Member of the Board

Has become member of the Board of Directors in 2015. Mr Poonawala holds master degrees in Economics and in Business and Marketing Management.
After working as Operation Manager at the Comart Group in India, he moved to London in 1988 where he worked as a senior executive in Product, International Sales, and Marketing departments with various global corporations. Since 2004 he is Chairman of Comart Group in Mumbai, India.
Mr Eddie Poonawala is British citizen. He is married, father of 2 children and presently lives in Mumbai, India.