YOUR PARTNER FOR A HEALTHY LIFE

Premium Swiss Quality since 1901

Lux International, founded in 1901, is a privately owned Swiss company based in Küsnacht / Zurich, Switzerland. It is led by its President and CEO Reto von der Becke, and its Executive Board including CFO Urs Meier, CTO Stefan Bucher, VP Christian Beck and VP Moshe Gazit.

Founded in 1901, the company can look back on a history of over a hundred years and has established itself until today as one of the best known and most reputable companies in the direct sales of high quality household consumer products. In 1912 the company founder, Mr. Axel Wenner-Gren developed the world’s first household canister vacuum cleaner.

Since its foundation, Lux International has been standing for tradition, innovation and products of highest quality. Over many years, Lux International was a division and fully owned subsidiary of the Electrolux Group. For over 115 years, Lux has been a pioneer in the worldwide multi-billion direct sales industry. Lux International was acquired by the von der Becke family from the Swedish Electrolux Group in 1999. Following a demanding turnaround and a new positioning of the company Lux International has in recent years realised new record results in sales and profits.

In 2013, Lux International has formally joined forces with Eureka Forbes, Asia’s leading direct sales company for premium healthy home products, in creating Forbes Lux International, a Swiss based group of companies with the ambition to become one of the world’s Top 10 leading direct sales organisations.


• Annual sales turnover of $500 Million 
• 40+ national sales organizations
• 1'000+ sales offices
• 20’000+ people employed in sales, administration, research and development

For the years to come, the group has clearly defined plans to significantly grow its business across the globe.