call back!
Call back

1912

In 1912, he found it -- when Axel Wenner-Gren came knocking on his door with the Model I, a vacuum cleaner that he had developed with the help of Swedish engineer Sven Carlstedt. Mr. Wenner-Gren had heard that Lux was interested in developing a vacuum cleaner to sell in the German market and he was sure that Lux would be impressed by the Model I. He was right. Lux could see the possibilities -- despite the fact that the Model I weighed 14 kilos and cost 350 Swedish Crowns in those days.

In addition to the vacuum cleaner, Mr. Wenner-Gren also brought with him ten years of experience working as a salesman in Germany. In December, he requested the sole right to act as the distribution agent for the Model I in Germany. His request was granted -- on the condition that he would personally guarantee a yearly turnover of 500 machines.

He accepted the challenge and he succeeded. And in the meantime, he continued to work with Carlstedt to develop a lighter, cheaper, more efficient vacuum cleaner -- a household machine upon which he could build a world-class industry.

request quote

We keep your data confidential and do not disclose them to third parties.
Please read our rules for data processing