Media Article September 2009

Pioneering spirit lives on at Lux

LUX International was the world's first multinational direct selling company and is today active in more than 35 countries. As demand for its quality household appliances continues to grow year after year, Direct Selling News Europe's Madeline Clark looks back at the company's roots and finds out more about its amazing success story...

Lux International was founded more than 100 years ago by Axel Wenner-Gren, the Swedish inventor of the first household vacuum cleaner and a pioneer of direct selling.

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Media Article June 14, 2009

Delivering safety

Driven by its credo of 'a happy, healthy, safe and pollution-free environment, built on trust and lasting relationships with customers', Eureka Forbes Ltd (EFL) has inducted technologies that enhance water quality to exceptional levels. In the process, this company of the Shapoorji Pallonji (SP) group's Forbes Gokak Ltd has succeeded in making its centrepiece 'Aquaguard' brand synonymous with home water purification. Over 71 million litres of Aquaguard water are consumed daily across the country, the model also being the only water purifier to be endorsed by the Indian Medical Association. Besides, EFL has introduced the world's first universal water purifier, Aquaguard Total Sensa, which auto senses and selects the optimum purification technology.

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Media Article June 2009

Reto von der Becke neuer CEO

Reto von der Becke ist neuer CEO und Vorsitzender der Geschäftsleitung des in der Schweiz ansässigen Familienunternehmens Lux International AG. Am 14. April hat der 32-Jährige die Position von seinem Vater Reinhard von der Becke übernommen, der Vorsitzender des Verwaltungsrates bleibt.

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Media Article May 23, 2009

Erfolgreich Klinken putzen

Während bei vielen Unternehmen die Umsatzzahlen einbrechen, kann ein Baarer Unternehmen zulegen. Das Erfolgsgeheimnis: Verkauf an der Haustür.

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Press Release April 2009

Reto von der Becke new CEO and President of Lux International

On 14th of April 2009 Mr Reto von der Becke (32) has taken over the position of CEO and President of the Executive Board from his father Reinhard von der Becke at the Baar based family owned company Lux International. Mr Reinhard von der Becke (67) continues to hold the position of Chairman of the Board of Directors.

Lux International looks back at a long tradition and since its foundation more than 100 years ago, has been successful worldwide in selling high quality household appliances in the direct selling market. Last year it launched the Aeroguard, an air purifier recommended by the German Asthma and Allergy Association DAAB and was able to increase its turnover in a demanding market environment by +5% to over 200 Million Swiss francs.

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Media Release April 20, 2009

Lux signs agreement with SOS Children's Villages

For a happy, healthy Home

Lux International announces the signing of an agreement with the international non-governmental organisation SOS Children's Villages for a worldwide partnership, to provide support to orphans and vulnerable children around the world.

Lux International is dedicated to its mission to create healthy homes and happy futures for families around the world. Lux not only offer innovations for a healthier, happier life at home for its customers, it also aims at securing a happy, healthy home for families and children in need.

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