June 14, 2009

Delivering safety

Driven by its credo of 'a happy, healthy, safe and pollution-free environment, built on trust and lasting relationships with customers', Eureka Forbes Ltd (EFL) has inducted technologies that enhance water quality to exceptional levels. In the process, this company of the Shapoorji Pallonji (SP) group's Forbes Gokak Ltd has succeeded in making its centrepiece 'Aquaguard' brand synonymous with home water purification. Over 71 million litres of Aquaguard water are consumed daily across the country, the model also being the only water purifier to be endorsed by the Indian Medical Association. Besides, EFL has introduced the world's first universal water purifier, Aquaguard Total Sensa, which auto senses and selects the optimum purification technology.

Though they present a Rs1,200 crore market set to grow 10-12 percent annually, water purifiers are not the sole offerings of Eureka Forbes. The Rs1,107 crore (unaudited gross turnover for 2008-09) company, that operates through almost 10,000 dealers and distributors across 600 cities and towns, was also the first to introduce vacuum cleaners to India in the 1980s.

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Delivering safety, Business India Magazine Article, June 14, 2009 - PDF File 508KB (English)
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