Media Article
Pioneering spirit lives on at Lux
LUX International was the world's first multinational direct selling company and is today active in more than 35 countries. As demand for its quality household appliances continues to grow year after year, Direct Selling News Europe's Madeline Clark looks back at the company's roots and finds out more about its amazing success story...
Lux International was founded more than 100 years ago by Axel Wenner-Gren, the Swedish inventor of the first household vacuum cleaner and a pioneer of direct selling.
Today that pioneering spirit remains at the heart of the company's success, with Lux International still very much at the forefront of all the very latest developments that help families and businesses around the world to keep their homes and offices clean and healthy.
With so much emphasis today on healthy living, business is booming for the Swiss company across the globe, with a recent study showing that well over 70 per cent of Lux customers are regular buyers of its products.
Last year Lux launched the groundbreaking Aeroguard, an air purifier recommended by the German Asthma and Allergy Association DAAB, which not only cleans the air in your home but also reduces dust, thereby significantly reducing the time needed for effective household cleaning.
Reto von der Becke, CEO of Lux International and President of the company's Executive Board, explained, "The World Health Organisation considers indoor pollution to be one of the five major health threats for human beings in years to come. The Aeroguard offers a solution which is proven to work successfully and is recommended by the German Asthma Allergy Association, which is Europe's largest association for asthma and allergy patients. The Aeroguard had to undergo very strict tests to get certification from them and this is something we are extremely proud of."
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Pioneering spirit lives on at Lux, Direct Selling News Europe, Company Spotlight, Issue 10, September 2009 - PDF File 440KB (English)
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Pioneering spirit lives on at Lux
