Lux and its partner companies Eureka Forbes India, AMC Classic South Africa, Aerus Electrolux US, and the Forbes Lux Group Switzerland today employ over 16'000 people in sales, administration, research and development. With a customer base of over 20 Million Lux and its alliance partners promote some of the world's leading brands in direct sales. The Lux Partnership Alliance with its unique spirit and its focus on people and the direct sales of innovative products today runs sales operations in many parts of the world.